“I met him while we were testing at Circuit of the Americas,” Borchetta said of Buford. He’s only competed in four races, all of which came in 2020. They will also be utilizing ECR Engines, which means they’ll have a solid working relationship with Richard Childress himself.īuford himself is inexperienced when it comes to Nascar racing. 48 team purchased equipment and ownership points from Ryan Sieg to lock themselves into the first few races of the year. He understands this is a building process, and he wants to do things right. The multi-million dollar commitment is not one Borchetta is taking lightly. We’re going to have employees, and we’re making the commitment to do it.” It’s one thing to do it because I love it, but it’s another to do it because it is a real business. When you look at how much of an expense that cut out, that’s critical. The drivers, teams and equipment are so good that you can unload and go racing. “But when you look at what we can do with Xfinity and with Covid restrictions, what all of racing learned is you don’t need a day or two of practice and qualifying. “I’m not saying we won’t work our way up to a Cup team,” he said. Evernham directed him to hire Patrick Donahue, who worked on Gordon’s team and eventually became a crew chief himself.Īnd the Xfinity Series is the perfect place for Borchetta to get his feet wet when it comes to Nascar ownership. He sat down with Evernham, the Nascar Hall of Fame member who won three Cup Series championships with Jeff Gordon and owned his own team from 2000-08. Instead, he believes creating his own effort from scratch is the way to go. “It gets down to dollars and cents, and this makes a lot of sense for our dollars.”īorchetta had an option to fund a full-season effort with an already established Xfinity Series team. “With what we’re doing with our different brands and with what I’m looking to spend to promote those brands, the cost effectiveness of being in Xfinity matched up number-for-number with what I’m going to do from a marketing standpoint this year,” Borchetta, whose label represents the likes of Rascal Flatts, Sugarland, Tim McGraw and other major stars, said. 48 car will feature the company's vodka and hand sanitizer brands.
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